Applied Intelligence
Our expert faculty share insights on how organizations are implementing AI to transform systems, strategy, and outcomes
Featured Coverage
3 AI Tools That Explode Ad Creation
AI ad generators are reshaping user acquisition. In this Applied Intelligence feature, we benchmark the top tools—Creatify, Pippit, and TikTok’s Symphony—to reveal how studios can scale UGC-style video ads that actually convert.
AI Art Will Revolutionize Gaming, Just Not All at Once
Generative art is transforming concept design—but not final assets. This foundational report explores where AI art delivers value for studios today and what technical and legal hurdles remain.
AI Speeds Up Ad Generation and Improves Testing
From Firefly to Performance Max, AI is accelerating every stage of creative testing. This report breaks down how marketing teams can pair generation and analytics tools to rapidly optimize campaigns.
How To Use AI To Supercharge Ad Creation and Testing
From creation to analytics, AI now powers the full ad lifecycle. This report reveals how marketing teams are pairing AI image, video, and voice tools to produce more effective campaigns—faster than ever.
Backed by Leading Experts
Every piece of coverage is built in collaboration with our faculty — researchers, practitioners, and strategists shaping the future with AI.
Yariv Ben-Zichri
Head of Research
Candivore
Donahoe, Jen
Strategic Marketing Consultant
JadeInferno Consulting
Leonhardt, Daniel
Product Management Expert
Gaming Industry
Viripaeff, Lexi
Co‑Founder and Chief Technology Officer (CTO) – MightyHive