Who We Are

Our Story

We built Liquid Business to help organizations move beyond AI hype and toward measurable results.
Born from Liquid & Grit’s decade of trusted market intelligence, we created a sister firm focused entirely on how AI is changing business systems and strategy. Our work gives leaders clarity, frameworks, and access to a growing database of AI tools—helping them see what’s working, what’s changing, and what’s ahead.

What It Means to Be a Liquid Business

An AI-optimized business is a liquid business — adaptive, informed, and always in motion.

Where most traditional organizations are rigid and reactive, liquid businesses move with intelligence. They learn from every signal, reshape around opportunity, and apply insight the moment it’s discovered. AI doesn’t just automate work — it transforms how decisions flow through a company.

Liquid Business.ai exists to guide that transformation: turning data into direction, strategy into systems, and intelligence into measurable impact.

Our Approach

Our research combines depth with real-world application. Each report is guided by practitioners who have implemented AI at scale, providing firsthand insight into what drives impact.
We cover the full spectrum of AI adoption—from generative tools and automation to strategy, operations, and economics—translating innovation into frameworks and benchmarks you can act on.
Alongside our research, members gain access to a curated database of AI tools and practical examples that accelerate implementation across teams

Our Mission

Our mission is to make AI practical, profitable, and tied to business outcomes.
We believe intelligence only matters when it leads to execution. By connecting technical progress with business strategy, we help companies adopt AI confidently, adapt faster to change, and unlock lasting competitive advantage.
Through our deliverables—reports, roundtables, and an expanding database of AI tools—we equip leaders to turn insight into measurable progress.

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